SERVICES
Six Pillars That Drive Revenue Growth
Value Proposition Narrative
Most companies explain what their product does. Buyers want to know why it matters to them. HEP rebuilds how the company describes itself, so the differentiation is obvious to a customer, a partner, or a procurement committee.
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Outcome: Messaging that shortens sales cycles and supports a higher price.
Target Market Segments
Often companies define their target market by who has bought in the past, which may no longer be applicable. HEP identifies the segments where the solution is worth the most. This could be different verticals and/or larger prospects.
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Outcome: Sales effort and marketing spend concentrated where they return the most.
Revenue Generating Assets
Buyers judge a company by its materials, and collateral built for an earlier stage may not be effective. HEP reviews the website, presentations, proposals, business cases, pricing models, and contracts, and identifies what needs to change.
Outcome: Sales materials that support deals rather than undermining them.
Channels & Partnerships
A good partnership brings in business you would not otherwise see. Many companies are not deliberate about the ones they have. HEP reviews existing partnerships and identifies new categories worth investigating.
Outcome: A view on which partnerships are earning their place, and where else to look.
Marketing & Sales Investments
The sales operation is typically a significant investment for an organization. HEP looks at the resources and processes to determine whether they are optimized, unbalanced, or need a different approach altogether.
Outcome: A clear view of whether the approach is delivering an optimum return for the investment.
Commission Plan & Incentives
Compensation drives behavior whether or not it was intended, and may focus sales efforts on the wrong outcomes. HEP examines commission plans, incentives, and partnership economics against the company's objectives.
Outcome: Commissions and incentives that pay people to do what the business needs.
CEO PARTNERSHIP
When growth slows or plateaus, it may be that the things that worked in the past are no longer appropriate for the current situation and future needs. Often the CEO has become busier as the business grew and has less time to step back and look at things objectively. Employees may have good ideas, but those are hard to surface and act on under day-to-day pressures, which get heavier when ARR growth has stalled. And the leadership team may be strong without having the same entrepreneurial instincts as the CEO, which makes it hard for them to truly share the load.
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HEP brings a fresh perspective from an operator who has built and restructured businesses, pivoted when needed, and managed through industry and economic challenges. Engaging as a fractional Chief Growth Officer means working alongside the CEO, providing peer-level guidance, with the benefit of experience and the time to be objective.
Who You'll Be Working With
TWO WAYS TO ENGAGE
Start with the Growth Accelerator Roadmap. A fixed-price diagnostic, four to six weeks, that identifies what is holding back ARR growth before committing to anything longer.
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An objective view of what is and what isn't working
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Practical recommendations for what needs to change, grounded in experience
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Clear priorities along with why they matter
Then, where it makes sense, a fractional Chief Growth Officer engagement. Six months, working alongside the CEO and often the leadership team.
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Engagement options that range from CEO support to a hands-on operator
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Work on the changes that will deliver the fastest return, in the order that makes sense
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Where appropriate, restructuring suggestions if resources and investments could be rebalanced to drive new ARR
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WHO THIS IS FOR
CEOs who want an experienced operator alongside them. HEP works with companies that want to accelerate growth, and with companies under pressure where growth is part of the solution.
GROWTH ACCELERATOR ROADMAP
When revenue goals are being missed, opinions tend to surface from people who mean well but do not have the experience to diagnose the problem. At the same time, the employees who do have good ideas often feel it is not their place to raise them, or there are simply not enough hours in the day to get to them. Customers are polite and rarely volunteer what nearly stopped them buying, or what is not working now and might cost you the renewal. And the prospects who chose someone else are gone before anyone asks them why.
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Recorded calls are the exception. Where sales meetings, demos, proposal reviews, and negotiations have been captured, they show what actually happened rather than what anyone remembers.
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The Roadmap is a structured diagnostic of the revenue engine, conducted over four to six weeks. HEP asks all of them, under conditions where the answers can be honest, then tests what comes back against the numbers, the collateral, and the way the business is actually set up to sell. What comes out is an objective view of what is holding growth back and a prioritized set of recommendations, written plainly and discussed directly with the CEO. Where an investor is involved, they receive a separate brief.
A Clear Picture of What's Holding Your Business Back and What to Do About It
The review covers the six pillars, and where relevant, what the business needs in order to win larger deals.
WHAT'S INCLUDED
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An anonymous survey across the organization, plus structured interviews with the CEO, leadership, and key salespeople, with individual responses kept confidential
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Review of recorded sales calls, demos, proposal meetings, and negotiations where available, to see how the value proposition lands and where deals stall
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Conversations with customers and, where possible, prospects who chose another solution
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Assessment of the value proposition, competitive positioning, and where the differentiation actually sits
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Review of branding, website, collateral, presentations, proposals, contracts, and commercial structure against what buyers at your target size expect
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Analysis of the pricing model and whether it supports revenue and margin goals
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Review of sales compensation and the behavior it is driving
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Assessment of demand generation activity and existing go-to-market partnerships
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Where relevant, a review of cost structure and resource allocation, identifying where spend could be reduced and redirected toward growth
WHAT YOU RECEIVE
A written assessment of the findings, a prioritized set of recommendations, and what it would take to act on each one. Delivered and discussed directly with the CEO in a structured readout session. Where an investor is involved, they receive their own brief covering the key findings, the recommendations, and a view on the potential if they are implemented.
INVESTMENT
Under 50 employees
$15,000
50 to 149 employees
$20,000
150 to 499 employees
$25,000
500+ employees: custom quote.
Fixed price. No hourly billing, no change orders. Delivered remotely over four to six weeks. Option to have the report findings presented to the CEO in person (T&E charged at cost).
ONGOING PARTNERSHIP
From Roadmap to Execution
The Roadmap ends with a set of recommendations and the order to work through them. Some can be handled by your existing team. Others need someone who has done the work before, and adding a permanent hire to find out is an expensive way to test it.
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HEP engages as a fractional Chief Growth Officer on a six-month basis, at one of three levels depending on how much involvement the business needs. Execution remains a shared effort in every case, since your team will be running it after HEP has gone.
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Every engagement includes a monthly written report covering work completed, hours applied, and progress against the priorities agreed at the outset. Unless separately agreed, all services are delivered remotely.
INVESTMENT
Advisor to the CEO
$5,000
10 hours per month
​​Regular working sessions with the CEO through the month, with availability in between. Execution stays with your team.
Embedded
$8,500
20 hours per month
​​​Weekly cadence with the CEO and leadership team, with hands-on involvement where it will make the difference.
Operator
$14,000
40 hours per month
​​Working alongside the CEO and the team, with HEP directly involved in executing the priorities.
BOOK A CALL
A short, direct conversation about what you're seeing and whether a Roadmap is warranted.
Hixon Enterprise Partners LLC
539 W. Commerce St #1025
Dallas, TX 75208
Tel: 469-319-2652
