STEP 1
The Roadmap
Fixed price, four to six weeks, so you and the CEO can judge the work before committing to anything longer.
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STEP 2, OPTIONAL
The retainer
Six months as fractional Chief Growth Officer, where the business wants execution.
HOW WE ENGAGE
An operating partner, not a reviewer reporting back to you
We work alongside your portfolio company CEOs to find what is limiting growth, engaged as an operating partner to the leadership team.
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That is what allows the CEO, the leadership team, employees, and customers to speak freely, and what they say is what the recommendations are based on. The result is a leadership team that agrees on what is limiting ARR growth and what to do about it.
What we do about it
Find the causes, talking to people at every level and looking at the commercial detail directly, then set out what to change and in what order. The priority is to identify what will have the biggest impact on revenue growth in the shortest time.
Where it fits
A portfolio company that was growing and is now missing plan, where the board can see the slowdown but not the cause. There is no shortage of opinions inside the business, but the people closest to it are too close to see it whole, and the board is at arm's length.
STEP 1
The Growth Accelerator Roadmap
Almost everything you learn about a portfolio company comes through the CEO, which is how it should work. But no CEO has weeks to spend on what customers and lost prospects actually think, or what the sales team is running into day to day. The Roadmap does that work for them.
What's included
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Anonymous survey across the organization
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Branding, website, collateral, proposals, contracts
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Competitor analysis and sales battle cards, where they exist
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Recorded sales calls, demos, and negotiations
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Pricing model against revenue and margin goals
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Sales compensation and the behavior it drives
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Demand generation spend by channel
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Conversations across leadership, sales, and marketing
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Conversations across finance, technical, and operations
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Conversations with customers and lost prospects
If it appears that there could be an opportunity for cost reductions that could be repurposed towards revenue growth, we will identify it at a high level. A cost or restructuring analysis would be a separate engagement and is not part of the Roadmap.
What you receive
A written assessment of the findings, a prioritized set of recommendations, and how to act on each one. Delivered and discussed with the CEO in a readout session. You receive your own brief covering the key findings, the recommendations, and a view on what the business could achieve if they are acted on.
What the Roadmap costs
150 to 499 employees
$35,000
50 to 149 employees
$30,000
Under 50 employees
$25,000
500+ employees: custom pricing. Fixed price, no hourly billing, no change orders. Delivered remotely over four to six weeks.
What a retainer costs, per month
STEP 2, OPTIONAL
From roadmap to execution
Some recommendations can be handled by the team. Others need someone with a track record of growing revenue across multiple businesses. Even so, the team will be running this after we have gone, so they are involved throughout. The CEO receives a monthly written report covering work completed, hours applied, and progress against the agreed priorities.
Advisor to the CEO
$5,000
10 hours per month
Regular working sessions with the CEO. Execution stays with the team.
Embedded
$8,500
20 hours per month
Weekly sessions with the CEO and leadership, direct work on the priorities.
Operator
$14,000
40 hours per month
In the business weekly, working the priorities with the people who own them.
THE PROCESS
What happens next
1
​A short call to discuss the portfolio company and what you are seeing.
2
​A conversation with the CEO to establish fit and willingness. We will not proceed where the CEO is not bought in.
3
A fixed-price Growth Accelerator Roadmap, scoped and agreed in writing, delivered over four to six weeks.
4
A readout to the CEO, and a separate brief to you.
5
Where the CEO wants execution support, a six-month engagement to help implement the recommendations.
BEYOND GROWTH
Growth is rarely the only question
When growth stalls, the board usually starts asking about cost structure and capital at the same time. We have founded, funded, acquired, divested, and restructured businesses across thirty years, and can take on those questions alongside the growth work.
Cost Reduction &
Restructuring
Capital Raise Preparation
Acquisitions & Divestitures
Financial Modeling